While life has taken me to Washington, DC, I will always be a Floridian at heart. I cut my professional teeth on the Disney College Program and spent my time off making road trips to Cocoa Beach where I could lay in the sun, swim in the sea, eat Cajun seasoned boiled peanuts and watch a shuttle launch. After college program, I continued working with Disney for ten years followed by five in the central Florida legal arena. Through it all, the Space Coast was my getaway place of choice.
While living in abroad in 2010, I watched from a distance as NASA and its contractors laid off thousands of employees and the shuttle program came to an end. It was the end of an era. There seemed to be no plan to continue manned space exploration in this nation of pioneers. The malaise that had fallen over the country during the great recession and the extended war in Iraq seemed to have infiltrated our national character robbing us of our ever-adventurous spirit. Uncle Sam was in desperate need of Prozac.
The Space Coast was hurting – really hurting. Unemployment skyrocketed to 11.9%. In 2014 Lynda Weatherman, president and CEO of the area’s Economic Development Commission told USA Today, “There was no other place in this nation that was as bloodied as we were by the recession, but we stood up and said we’re going to survive this.”
Lynda Weatherman was right. They did stand up and they did survive. In early January, I fled to the Space Coast escaping the “cyclone bomb” winter storm to go on a cruise and rediscovered this incredible little plot on the central Florida coast. You can see the battle scars for sure. The hotels appear a bit war weary and, yes, growth has been stunted.
That said, the locals were kind, exuberant and entertaining as ever! One young lady at the International Palms Resort and Conference Center made a mad dash across the resort to run my credit card so that I could purchase a $5 drink (I didn’t have cash). She came back clearly out of breath from her trek and all for a $5 charge. She also made a great mimosa!
The manager of the breakfast area was clearly passionate about his neighbors at the Kennedy Space Center. He was animated as he shared about that evening’s SpaceX rocket launch, “The whole earth shakes!…but don’t stop watching after lift off! Give it 15 minutes and then there’ll be a sonic boom as the Falcon 9 rocket booster returns to earth. This is only the second time they’ve done that.”
I spent the day at Kennedy Space Center and then watched the launch that night. The commercial space industry is a reality and growing all the time. I heard the term space tourism used more than once. It’s not yet a reality, but definitely on its way. Oh, and by the way – we’re going to Mars. Now this is how Uncle Sam gets his groove back! Somehow the re-energizing of the Space Coast lifted my spirits in an unexpected way. I was inspired and hopeful.
What a gem this place is and ripe for investment! Smart folks will waste no time in getting in on the action whether it’s in aerospace, hospitality, retail, or real estate. We haven’t even begun to grasp the value of this hidden treasure. I don’t know of any other place on earth where you can hang out at the beach, go on a cruise, go deep sea fishing, explore a working space center, watch rocket launches, and one day in the not-so-distant future explore space yourself. After that, you can go to Walt Disney World just an hour away. That’s what I did when I got off the ship. Naturally, I couldn’t resist riding Epcot’s “Relaunched! Mission: Space” that took me virtually to Mars. Mission Space isn’t the only thing being relaunched these days.
